What Is Your Biggest Social Media Struggle?
One of my main goals in working with my clients is to identify and alleviate the stress of managing social media for their small business. When you’re busy building your business, social media can often fall to the back burner when its reach potential should be a key marketing strategy for any business. Having an active social media presence is absolutely essential in this day and age. It gives you the chance to connect with potential customers and further develop relationships with existing customers.
Quick Tips To Better Your Social Media
If you’re in the position where you want to better your social media marketing but don’t have the budget to hire a social media manager, here are a few tips that you can do now to simplify and streamline your social media strategy.
- Identify your brand pillars. Brand pillars are the cornerstone of your brand’s content and identity online. It helps you map out the flow of content planning, keeps your message on target, and cultivates a brand culture within your community.
- Plan your content the easy way. If you’re unable to hire a social media manager to help you in this area, then the next best thing would be to set aside time at the beginning of each month to map out your entire content calendar for the next 30 days. Sounds intimidating? Don’t worry, there’s an easy way to do this.
- Do a quick audit. It’s important and very helpful to know what type of social media posts are getting great engagement and which ones fall flat. That will identify the type of content you should focus on and put more efforting into creating future posts.
- Create beautiful graphics for free. Having well-designed brand assets for marketing use, website design, and print materials for your business is absolutely essential, but not everyone has the budget to keep a designer on retainer. Fear not! There is a way to create compelling graphics without breaking the bank.
If you’re ready to take your social media to the next level and would like support in strategy, content creation, or community management I am happy to help! Here’s a bit more about what I do for my clients.