What Is Your Biggest Social Media Struggle?

What Is Your Biggest Social Media Struggle?

Digital Strategy | Web Design

One of my main goals in working with my clients is to identify and alleviate the stress of managing social media for their small business. When you’re busy building your business, social media can often fall to the back burner when its reach potential should be a key marketing strategy for any business.  Having an active social media presence is absolutely essential in this day and age. It gives you the chance to connect with potential customers and further develop relationships with existing customers.

But I want to hear from you.

Quick Tips To Better Your Social Media

If you’re in the position where you want to better your social media marketing but don’t have the budget to hire a social media manager, here are a few tips that you can do now to simplify and streamline your social media strategy.

  • Identify your brand pillars. Brand pillars are the cornerstone of your brand’s content and identity online. It helps you map out the flow of content planning, keeps your message on target, and cultivates a brand culture within your community.
  • Plan your content the easy way. If you’re unable to hire a social media manager to help you in this area, then the next best thing would be to set aside time at the beginning of each month to map out your entire content calendar for the next 30 days. Sounds intimidating? Don’t worry, there’s an easy way to do this.
  • Do a quick audit. It’s important and very helpful to know what type of social media posts are getting great engagement and which ones fall flat. That will identify the type of content you should focus on and put more efforting into creating future posts.
  • Create beautiful graphics for free. Having well-designed brand assets for marketing use, website design, and print materials for your business is absolutely essential, but not everyone has the budget to keep a designer on retainer. Fear not! There is a way to create compelling graphics without breaking the bank.

Next Steps

If you’re ready to take your social media to the next level and would like support in strategy, content creation, or community management I am happy to help! Here’s a bit more about what I do for my clients.

Social Media Spring Cleaning Tips

Social Media Spring Cleaning Tips

Digital Strategy | Web Design

Springtime symbolizes fresh starts, new directions, re-aligning, and re-focusing. It’s a great time to assess your social media strategy – see what’s working and what’s not, then make adjustments as needed. Here are four social media spring cleaning tips to do for your business today.

Hide Old Posts

Go through your Instagram and Facebook feeds and hide the posts that are not aligning with your visual strategy or have low engagement. You only want your best content out there, and now with the “hide” feature you don’t have to permanently delete posts anymore, but simply hide them so only admins can view those posts.

Reassess What Matters Most To Your Followers

Why are people coming to your page? People often use social media as a communication tool to ask questions and get in touch with local businesses. Make sure you are there consistently to answer their questions and solve their problems. Be reliable, friendly, and communicative.

Identify Top 10 Posts

Look over your feed from the past month and take note which posts are performing the best. What is it about these posts that makes them so popular? Is it a post with a discount code, a sale announcement, or a behind the scenes look at your company? Is it a compelling photo? Is the copywriting witty, serious, or informative? Write down everything you observe about the post then compare it to the other top 10 posts to see what the common thread is. Focus on creating content that is aligned with those observations of your top performing posts.

Create New Habits

Establishing habits is an easy way to automate and streamline your marketing efforts. Commit to content planning at the beginning of each month, dedicate a portion of your day to community management and track your social media stats weekly. Habits don’t happen overnight, but with consistency. Figure out which habit would be most helpful to you right now and focus on adding that to your routine.

Take some time this Spring to examine your social media strategy. If you’re like most of my clients, you don’t have time for unfocused efforts. Take the time to assess what you’re doing for your business and then clear your path to invite new opportunities for growth.

As always, I’m here to help, just give me a shout!

The Easiest Way To Create Social Media Graphics

The Easiest Way To Create Social Media Graphics

Digital Strategy | Web Design

Having well-designed brand assets for marketing use, website design, and print materials for your business is absolutely essential in this day and age. But not everyone has the budget to keep a designer on retainer. But fear not! There is a way to create compelling graphics without breaking the bank.

Introducing…Canva!

If you haven’t heard of Canva, it’s an online photo editor that is easy to use and also has lots of templates and designs to choose from if creativity isn’t your strong suit.

They have premade templates sized and optimized for Facebook, Twitter, Pinterest, Instagram, and more. Below is a helpful video tutorial to show you how to use Canva and get started on design custom social media graphics for your business.

Content Planning The Easy Way

Content Planning The Easy Way

Digital Strategy | Web Design

If you’re like most of my clients, coming up with something to post every day is not only draining but frustrating when you have other important tasks to accomplish for your business. If you’re unable to hire a social media manager to help you in this area, then the next best thing would be to set aside time at the beginning of each month to map out your entire content calendar for the next 30 days. Sounds intimidating? Don’t worry, there’s an easy way to do this.

Photo by Nick Morrison

Identify Brand Pillars

Identifying your brand pillars and mapping them out in the spreadsheet gives you a visual flow of how often to post from each pillar category. Follow the general rule of marketing which is 30% branded posts and 70% community posts. No one likes to be sold to 100% of the time. So talk about what makes your brand unique/awesome but also engage with people in your shared mutual interests. This will develop a relationship with your customers.

Not sure how to do that? I wrote a post about how to identify your own brand pillars.

Create a Content Calendar

The next step is to put it all together. I’ve been using Excel for the past several years to manage my content calendars because it’s completely flexible in how you want to set up your file. These files live on my Dropbox so I’m able to access them from any device at any time. Here’s what mine looks like:

>> Click To Download Content Calendar Template <<

If you already have a yearly marketing calendar, make sure your monthly content calendar aligns with that. Includes things like unique events happening in your city (like beer week, festivals, summer events), national holidays, and cultural events like the Superbowl when appropriate and relevant to your brand.

If you aren’t into Excel, I would recommend looking into AirTable which is a great online calendar that syncs across your devices.

Schedule Your Posts Ahead Of Time

Sometimes you may not be able to plan out your content calendar 100% all the time. Things may change daily, or you may not have all the information you need at the moment of planning, but try to schedule out as many posts ahead of time as you can. There are several social media tools that make this easy.

Here’s what I use:

  • TweetDeck – I prefer using TweetDeck over Hootsuite for the simplicity of use. It’s a great way to schedule out your twitter posts for the month, track mentions, and follow relevant community hashtags.
  • Grum.co – I use Grum.co to schedule out my Instagram posts. Their interface is easy to use and allows for multiple accounts.
  • Facebook – Facebook has really great scheduling capabilities within the website itself. You can also register for a business account which gives you even more flexibility with ad spending and targeting.

However, there are also platforms out there that handle all of the scheduling in one place:

  • Buffer
  • Sprout Social
  • CoSchedule
  • HootSuite

Buffer wrote a great blog post comparing prices and services of social media management tools: check it out here.

Stay Flexible

Even if you are able to plan out your content including all your captions, assets, and ad spends, it’s important to consistently refer to your content calendar and allow for flexibility and spontaneous posting. You don’t want things to come across as too robotic and leaving in space for spontaneous posts humanizes a brand.

The Essentials: Photo Resources

The Essentials: Photo Resources

Digital Strategy | Web Design

As we’ve discussed before, having beautiful and clear photos are essential to marketing your business. But sometimes you don’t have the time to set up a photoshoot for a simple social graphic. Luckily, there are some really great photo resources out there to help fill this need.

UnSplash

UnSplash is the largest photo library of high-resolution professional photos. And get this … it’s totally free. I know, right? Dreams do come true.

Creative Market

Creative Market is another great resource for photography. They also have a plethora of design assets from fonts, to templates, business card designs, and more!

Foodiesfeed

If you’re looking for mouth-watering food photos then Foodiesfeed should be your first stop. Beautiful, high-resolution photos of foods of all kinds.

Pixabay

Pixabay is another great FREE photo resource. You’re also able to download the photos in whatever resolution you need which saves on hard drive space.

Four Free Fonts

Four Free Fonts

Digital Strategy | Web Design

No matter what project you are working on, whether it be a blog post, a website, or a social media graphic, it’s all about the content. When choosing fonts for your project it’s important to keep in mind what you’re trying to communicate. For more inspirational social posts you may want to select a script font, whereas, for a project communicating an important message about your company, you may want to go with a straight-forward serif. However, the most important thing to remember is to choose a clear and readable font. Here are a few of my favorite FREE fonts I’ve used in a variety of designs.

 

Bebas Neue

 

 

Amadine

 

 

Eccentric

 

 

KG All Things New